We have developed innovative measures to increase the effectiveness of the Alcohol Enforcement effort. Our selective enforcement teams target areas identified as high alcohol related accident areas. Our Alcohol Decoy program is an innovative concept that combines education and enforcement. The program uses area college criminal justice majors under the age of twenty 21 to purchase alcohol at area stores and bars. If the decoy is successful, the business and employee is cited. If the decoy is unsuccessful, team members immediately contact the employee and business owner and notify of there attempt and successful enforcement of store policy to verify identification of purchasers. Periodically the enforcement efforts are published in the local newspapers. Increased patrol and decoy hours occur during holidays and school vacation periods which have been identified as high traffic fatality periods.